I hope that everybody is as excited to watch Staccato develop as I am!

But, just so that we are all absolutely 100% on the same page about what we can and cannot say, I wanted to reiterate the approved strategic talking points that Dave mentioned in our company meeting.

It is extremely important that we message this appropriately from the start. If you are ever in doubt, please ask for guidance, rather than assuming. This isn’t just about good marketing practices. There are patent repercussions and other implications as well.

Now that we’ve covered the fine print, onto the fun stuff!

Value Props by audience

General Audience

Staccato prioritizes the how over the what or the why. It is not about learning; it is about doing. How do I replace the brake pads in my 2012 Honda Fit Go-Kart? How do I build a deck? How do I calculate the airspeed velocity of an unladen swallow?

Authors

The best value prop of all – buckets of cash. We provide the most options and the easiest process of any platform on the market.

Users

You pick what you want to do, and we will backfill the rest. Change paths along the way? Easy peasy. We find just what you need to get from here to there in the shortest possible time.

Employers

Pick some competencies, build a job. Build the job, find the perfect people to fill it.

What it’s not

Staccato is not a continuation of CADLearning. It is not the next iteration. Customers and partners should not be waiting for it. It’s not for them. Just keep selling CADLearning and pretend that Staccato doesn’t exist.

Thank you for your continued diligence. We will have more information soon!

As Benjamin Franklin once said, “in this world nothing can be said to be certain, except death, taxes, and Alex changing roles.” Look it up, it’s true!

Yup, it’s that time of year again, I’ve moved once again. This time from Inside Sales Manager to Sales and Marketing Coordinator, and I couldn’t be more thrilled about it. Fancy title aside, here’s a few of the things I’ll be responsible for:

• Working with the marketing team to create and execute an omni channel strategy
• Overseeing the marketing calendar and maintaining a cohesive narrative
• Keeping up to date on marketing analytics
• Maintaining sales collateral
• Researching and suggesting lead generation strategies

Marketing is a team effort, so if you have any suggestions or want to get in on the action, just shoot me a message!

-Alex

We have changed our Support workflow. Instead of emailing support@cadlearning.com, internal and external support requests will now need to be initiated through the Support Form.

This brief form will help Support more quickly respond to requests as customers will be providing (hopefully) the necessary information the first time! Please help us implement this process by providing the form to any customers or colleagues who need to submit a request. Do not direct them to email support@cadlearning.com anymore!

If you ever lose the link to the form, it can be found at cadlearning.com/support

If you haven’t yet, make sure you welcome the newest member of our team, Haley Stevenson!

Here is what she had to say about herself:

“I joined 4D in January as a Customer Success Manager and Engagement Specialist. With a background in hospitality management and non-profit, I bring a customer focused approach to achieve a successful client relationship. I grew up in Atlanta, GA where I attended Georgia State University majoring in Hospitality Management and have since worked on many different projects.

A big city girl at heart, I like to spend lots of time in New York City, Atlanta, and in downtown Asheville where I live with my chocolate lab, Hooch. More recently we have been adventuring to find the best campsites around, sitting as the chair of a planning committee for a Friends of the Smokies event, and adjusting to the work from home life!”

So, anyone can make money and be part of the sales team!

What do you have to do? It’s easy, just bring us leads. Every qualified lead that turns into an initial sales meeting nets you $50. What’s more, if that lead turns into a sale, you will receive an additional 2% of the sale price with a minimum payout of $50.

Let’s say you bring in a qualified lead that converts into a sale, $50,000 to be exact. You get $50 for the qualified lead, plus 2% of the 50,000. According to my calculations, that brings it up to a total of $1,050 directly into your paycheck, courtesy of Dawn!

If you want to learn more, check out this page or feel free to reach out to me.

-Alex

This year, we will also need to focus on across-team plans of action to ensure smooth sailing as we enter the new year. As we work with more and more SMEs, we will need to come up with protocol and guides about how things are captured.